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This web site has the following in the homepage, "12 Wall panels can be used for just about anything." We saw that the web site also stated " But without a doubt, our favorite usage is for shower walls." It also said " Concrete shower panels create a clean, easy to care for surface that will look fantastic for years to come. Colors and design possibilities are endless with this product. An alternative to cultured stone. Vertical, hand carved concrete can be used to create unique features, giving your project a truly custom look. Counter tops - indoor or outdoor." The header had general contractors as the highest ranking optimized keyword. It is followed by construction, custom homes, and residential construction which isn't as ranked as highly as general contractors. The next words dccustomconstruction.net uses is concrete counter tops. vertical concrete was included and might not be understood by search crawlers.